HEORSHE Privacy Statement
Last Updated/Effective Date: January 1, 2026
HEORSHE respect your privacy. This Privacy Statement describes how we process personal information (as defined below) that you provide, collect, or share on websites, applications, social media pages, or other platforms linked to this Privacy Statement (collectively, the “Websites”). This Statement also describes your choices regarding the collection, sharing, and use of your personal information.
We may modify this Privacy Statement at any time. All changes will take effect immediately upon posting on the Websites. Significant changes will be posted prominently on the Websites or otherwise notified to you.
1. Personal Information We Collect
We may collect a range of personal information. “Personal Information” means information that can uniquely identify, associate with, describe you, or reasonably associate with or link to you.
The types of personal information we collect may include:
Contact Information—We may collect your contact information if you submit an inquiry, register an account, or provide information on our Websites. This may include your name, address, email address, demographic information, and telephone number.
Customer Records – To provide you with relevant information, we may collect information related to your stage of pregnancy and/or your child's age.
Business Information – This includes information about purchases, subscriptions, products and services you are interested in, payment processing information, and other business information.
Location Data – When you browse our website, your mobile device or browser may share your location data via WiFi and GPS. We will collect this information based on your phone and browser settings.
Usage Information – When you use our website, our servers may automatically record information including your Internet Protocol address (IP address), browser type, referring URL (e.g., websites you visited before visiting our website), domain name associated with your Internet service provider, and other information related to your interaction with the website.
Career or Employment-Related Information – We sometimes offer career discounts. In this case, we may collect your career information to verify that information before offering the discount.
Communication Information – We may collect the content of your communications with us, whether via email, chat functions, social media, telephone, or other means, as well as information we may infer from other personal information we collect. Where permitted by applicable law, we may collect and retain records of your calls and chats with our agents, representatives, or employees via messaging, chat, posts, or similar features.
We will infer your preferences based on the information we collect about you and create your profile accordingly.
2. How We Collect Your Personal Information
We May Collect Your Personal Information Directly From You – For example, if you choose to contact us or request or purchase products, services, or information from us.
We May Also Collect Personal Information From Third Parties – For example, we may work with business partners, subcontractors, advertising networks, analytics providers, and search information providers, who may provide us with Personal Information about you.
Through Online Tracking Technologies – We and our service providers may use cookies and similar technologies such as pixels, web beacons, and local storage to collect usage and browser information about how you use the Site. We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of the Site, to enhance your experience through personalization, and to help us better understand the features of the Site that you and other users are most interested in..
3. Cookies and Other Tracking Technologies
We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of the Site, to enhance your experience through personalization, and to help us better understand the features of the Site that you and other users are most interested in.
Cookies. We collect certain data from cookies, which are pieces of data stored directly on the computer or mobile device that you are using. Cookies allow us to collect data such as browser type, time spent on the Site, pages visited, referring URL, language preferences, and other aggregated traffic data. We use the data for security purposes, to facilitate navigation, to display data more effectively, to collect statistical data, to personalize your experience while using the Site and to recognize your computer to assist your use of the Site. We also gather statistical data about use of the Site to continually improve design and functionality, understand how it is used and assist us with resolving questions.
Pixel Tags and Other Similar Technologies. We collect data from pixel tags (also known as web beacons and clear GIFs), which are used to, among other things, track the actions of users of the Sites, measure the success of our marketing campaigns, and compile statistics about usage of the Site.
Online Behavioral Advertising. We use third parties and/or service providers to provide interest-based advertising services. These services may serve advertisements on our behalf that are customized based on predictions about your interests generated from your visits to websites (including this Site) over time and across different websites. The data collected may be associated with your Personal Information. These advertisements may appear on the Site and on other websites, and may be sent to you via email.
We use Google Ads to serve ads across various websites. Google uses Cookies to collect data about your visits to the Site to generate targeted advertisements to you on other websites that you visit. To opt-out of this type of advertising by Google, to customize your ad preferences, or to limit Google’s collection or use of such data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.
To change your preferences with respect to certain online ads or to obtain more information about ad networks and online behavioral advertising, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads. Opting-out of targeted advertising does not opt you out of all ads, just those targeted to you.
Through Analytics We use analytics services, including Google Analytics, to assist us with analyzing our website traffic through cookies and similar technologies. To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.
Refusing cookies and similar technologies. Most browsers provide you with the ability to block, delete, or disable cookies, and your mobile device may allow you to disable transmission of unique identifiers and location data. If you choose to reject cookies or block device identifiers, some features of the Site may not be available, or some functionality may be limited or unavailable. Please review the help pages of your browser or mobile device for assistance with changing your settings.
We may permit certain third parties to enable cookies or other methods which gather information regarding your use of the Site and may combine the information in these cookies with any Personal Information about you that they may have. The use of such tracking information by a third party depends on the privacy notice of that third party. We do not respond to Do Not Track (“DNT”) signals sent to us by your browser at this time.
4. How We Use Personal Information
To the extent permitted by applicable law, we may use Personal Information to:
operate the Site, fulfill customer requests and complete purchases, and provide support to our business functions;
protect against criminal activity, claims and other liabilities;
support and personalize the Site and our advertising efforts;
protect the security and integrity of the Site;
meet our contractual requirements;
comply with applicable legal or regulatory requirements and our policies; andthe extent necessary for any other lawful purpose for which the Personal Information is collected.
5. Disclosure of Personal Information
We may disclose your Personal Information in the following circumstances:
Among Our Affiliates and Subsidiaries – We may disclose Personal Information among the HEORSHE family of companies for their and our business purposes and for marketing purposes, including to provide you information about products and services we think may interest you.
To Service Providers – When we hire a service provider to help operate the Site or our business, we may give access to Personal Information as necessary to perform the service for HEORSHE. This may include service providers that operate our Site, send our communications, or run our promotions.
For Legal Obligation or Safety Reasons – When we have a good faith belief that access, use, preservation or disclosure of Personal Information is reasonably necessary to (a) satisfy or comply with any requirement of law, regulation, legal process, or enforceable governmental request, (b) enforce or investigate a potential violation of the Terms of Use, (c) detect, prevent, or otherwise respond to fraud, security or technical concerns, (d) support auditing and compliance functions, or (e) protect the rights, property, or safety of HEORSHE, its users, or the public against harm.
In the Case of a Merger or Sale – If and when we are involved in a merger, acquisition, or any form of transfer or sale of some or all of its business, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding. Personal Information may be transferred along with the business. Where legally required we will give you prior notice and if you have a legal right to do so, an opportunity to object to this transfer.
6. How Long Do We Keep Your Personal Information
We will retain your Personal Information for as long as necessary to fulfill the purposes for which it has been collected, as outlined in this Privacy Notice, or any longer retention period required by law.
7. How We Protect Your Personal Information
We use our commercially reasonable efforts to protect the confidentiality and security of Personal Information we process. However, despite these efforts to store Personal Information in a secure operating environment, we cannot guarantee the security of Personal Information during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of Personal Information, we cannot guarantee that our security measures will prevent third parties such as hackers from illegally obtaining access to Personal Information.
8. Your Choices and Controls
Depending on where you live, you may have the following rights with respect to your Personal Information:
Access:You may have the right to know what Personal Information we have collected about you and to access such data.
Data portability:You may have the right to receive a copy of your information in a portable and readily usable format.
Deletion:You may have the right to delete your Personal Information that we have obtained, subject to certain exceptions.
Correction:You may have the right to correct inaccuracies in your Personal Information.
Opt out of certain processing: You may have the right to opt out of the processing of your information for purposes of (i) targeted advertising, (ii), the sale of your Personal Information;
To opt out of marketing emails, please email us at business@heorshe.com or by following the instructions included in the email or text correspondence. Please note that, even if you unsubscribe from certain correspondence, we may still need to contact you with important transactional or administrative information, as permitted by law. Additionally, if you withdraw your consent or object to processing of your Personal Information, or if you choose not to provide certain Personal Information, we may be unable to provide some or all of our services to you.
9. International Use of the Site
Please note that by providing your Personal Information, it is being transferred to, stored, collected, or processed in CHINA, the United States, and China, where our data center and servers are located and where we operate.
10. Children’s Privacy
We do not knowingly collect or solicit any Personal Information from children under the age of 16. In the event that we learn that we have collected Personal Information from a child, we will promptly take steps to delete that information. If you are a parent or legal guardian and think your child has given us their Personal Information, you can email us at business@heorshe.com or contact us using the information listed in Section 12.
11. Links to Third-Party Websites
We are not responsible for the practices employed by any websites or services linked to or from the Site, including the information or content contained within them. We encourage you to investigate and ask questions before disclosing Personal Information to third parties, since any Personal Information disclosed will be subject to the applicable third party’s privacy notice.
12. Exercising your Individual Privacy Rights
You will not be discriminated against in any way by virtue of your exercise of the rights listed in this Privacy Notice which means we will not deny goods or services to you, provide different prices or rates for goods or services to you, or provide a different level or quality of goods or services to you.
To exercise any of the privacy rights afforded to you under applicable data protection law, please submit a request to us by one of the following methods:
Calling us toll free at +86 731 8380 8111
E-mailing us at business@heorshe.com
Verification: We must verify your identity before fulfilling your requests. If we cannot initially verify your identity, we may request additional information to complete the verification process. We will only use Personal Information provided in a request to verify the requestor’s identity. If you are an authorized agent making a request on behalf of a California consumer, we will also need to verify your identity, which may require proof of your written authorization or evidence of a power of attorney.
We endeavor to respond to requests within the time period required by applicable law. If we require more time, we will inform you of the reason and extension period in writing.
We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity and confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to create an account with us.
We may deny certain requests, or only fulfill some in part, as permitted or required by law. For example, if you request to delete Personal Information, we may retain Personal Information that we need to retain for legal purposes
This Privacy Notice is available to consumers with disabilities. To access this Privacy Notice in an alternative downloadable format, please click here.
Appeals: If you are not satisfied with the resolution of your request and you are afforded a right to appeal such decision, you will be notified of our appeal process in our response to your request.
13. Changes to this Privacy Notice
Please note that we may modify or update this Privacy Notice from time to time, so please review it periodically. We may provide you with an updated Privacy Notice if material changes are made. Unless otherwise indicated, any changes to this Privacy Notice will apply immediately upon posting to the Site.
14. Contact Us
If you have any questions about our practices or this Privacy Notice, please contact us at business@heorshe.com.
